Skip to content

Cambium Enterprises

About Us

Cambium Enterprises is entrepreneur-powered consulting. We specialize in offering go-to-market leadership and product strategy services, primarily catering to founders, innovators, and those who challenge the status quo.

Learn More

About You

Your scale-up is poised at the brink of significant growth. You’re at a critical juncture, searching for the essential elements to propel your venture to the next stage of its evolution. That’s where the challenge lies, and it’s precisely the area where strategic support can make a transformative impact.

Get in Touch


Over the years, we’ve had the benefit of learning from great projects and even better clients. Whether it’s a quick, special ops mission to kickstart a launch, or a bigger, long-haul job to get a revenue team back on track, we’ve handled it.

What we do



I am Betsy Peters, CEO and Growth Strategist at Cambium Enterprises. I have been a founder, advisor, or senior executive in start-up businesses for 20 years.



Podcast Host

During Covid, Riva International needed new ways to connect to their target audience: RevOps.

Learn More

Award-Winning Founder

PossibilityU was recognized twice as an education innovator at the White House, funded by the Gates Foundation, and was a Pearson partner.

LeARN More


As an Entrepreneur in Residence at MTI, I had an opportunity to advise and coach innovators and founders, but also to influence how funds were distributed to startups.

View Post

Clients & Collaborators

“I worked closely with Betsy at the Gates Foundation for roughly six months on a highly complex, multi-stakeholder project. She brought great depth of experience and a remarkable ability to get to the heart of issues and build momentum.

Betsy is also keenly oriented to solving problems and pursuing high-value opportunities, along with being a pleasure to work with. I’d be pleased to work with her again in the future.”

-Scott D’Alessandro, Bill & Melinda Gates Foundation

“Betsy is an incredibly versatile, seasoned executive and consultant, who blooms where she’s planted. Whatever the challenge, Betsy will bring her consequential blend of empathetic listening and roll-up-your-sleeves doing. She does exceptional work with diverse teams, coaching others to manage up and get things done.”

“It’s unusual to find a consultant who has her degree of operating experience. Whether you have a Go To Market challenge that’s outstripping current internal capacity or need general strategic support, she’s your woman; she will sidle up alongside you and your team, and bring it. The BetterLesson team and I are better for having had Betsy by our side.”

– Erin Osborne, COO BetterLesson

“I recently had the pleasure of working with Betsy on a cutting-edge technology pilot in the animal health space. Her strategic thinking, ability to collaborate across teams and rally support from large external organizations led to a successful launch.

The pilot is already showing early signs of success that can be attributed to Betsy & her collaborators. Betsy provides tremendous value and high impact to the companies and institutions she works with.”

– Matt Russell, Sr. Director Enterprise Platforms, IDEXX Labs

“Betsy advised me through a period where we experienced the most substantial growth to date for my startup. Her ability to listen, understand the issues, and quickly assess where to be most effective, were a tremendous benefit.

She breaks through bottlenecks and inspires momentum. If you are looking to move quickly & want a no-nonsense advisor to help propel your company forward, you want Betsy at the table”

– Brian Rahill, CEO, CourseStorm

Follow along the journey

Follow for original views shaped by decades of the entrepreneurial journey.