marketing

Part 2: R, D + C: Helping Maine Start Ups Get Better at Commercialization

  MTI + Customer Discovery, Part 2 (Part 1 can be found here.) To be successful in the innovation and entrepreneurship arena often requires us to place the rational and analytical in service to the intuitive and inspirational. Vision is critical, but for a vision to manifest into a successful venture, an entrepreneur must quickly find the...

Part 2: R, D + C: Helping Maine Start Ups Get Better at Commercializationbbpeters

R, D + C: Helping Maine Start-Ups Get Better at Commercialization

Too many of Maine’s promising start-up companies struggle with the “ditch of death”. That’s the gap that opens up somewhere around when a vision has manifested into some version of a sellable product and when the founding team has enough customer knowledge to grow organically or attract external, private capital. But Maine is not unique...

R, D + C: Helping Maine Start-Ups Get Better at Commercializationbbpeters

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